Publication and promotion of leaflets in Moja Gazetka

Check out the sample leaflet publication projects below and learn how we can help increase sales.

Benefits of Electronic Distribution of Leaflets

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Efficient and Transparent Budget Allocation

Our users engage with leaflets consciously – opening offers only from stores that interest them. Our model of charging for leaflet openings ensures no budget wastage on disinterested customers.

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Precise Behavioral Analysis

From the moment a leaflet is opened, we monitor user behaviors. We can determine the level of customer engagement, pages that captured their attention the longest, frequency of returns, and much more.

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Additional Customer Reach Options

Push notifications, directing customers to a chosen website, or promoting with banner ads are just some of the actions available in our collaboration offer.

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Precise Targeting of the Audience

93.0% of our users actually visit the store to make purchases after viewing a leaflet*

* study conducted on a group of 1100 users of the Moja Gazetka app from 20.12.2022 to 08.01.2023
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Savings on Printing

Increasing paper and physical distribution costs rise year by year. Electronic publication serves as an excellent substitute for traditional leaflets and optimizes associated costs.

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Ecological Aspect

Consumers (including older individuals) are increasingly using smartphones and paying more attention to the ecological aspect of their actions*

* survey conducted by Moja Gazetka shows that over 91% of respondents support reducing the printing of paper promotional leaflets

Realizations

Our recent achievements for clients

  • Logo MediaExpert

    We supported the Media Expert retail chain in their marketing efforts through a product linking campaign. Each product in the leaflet available in our application is equipped with an individual link, allowing users to seamlessly transition to the product page in the online

    store with a single click. Campaigns of this type help increase traffic to the client's website, boost online sales, and aid in expanding the database for remarketing activities.

  • Logo Black Red White

    For the Black Red White brand, which sells its products both in stores and online, we also execute product linking campaigns.

    It's an excellent way to encourage users to learn more about the product directly in the client's online store and evidence that campaigns in "My Leaflet" have practical applications not only in brick-and-mortar sales (supermarkets) but also in e-commerce and m-commerce segments.

  • Logo Netto

    In collaboration with the Netto network, in addition to the traditional leaflet campaign, we also utilized push notifications. Notifications with brief information about the best promotions from the new leaflet are sent to all users of "My Leaflet" who have opted in to receive them.

    The aim of these activities is to increase the number of users browsing through the Netto leaflets in the first hours after the start of a given campaign when it is most attractive to users.

    Settlement Methods

    Cost per Opening (CPO) for each leaflet opening

    The fee will be charged only for actual engagement and opening of the leaflet by our users. Additionally, we can set a budget for use in a single campaign to determine the maximum cost associated with leaflet presentation.

    Monthly Flat Fee (FF) Subscription

    A fixed monthly fee. Regardless of the results of the advertising campaign, you pay a fixed amount. A limit of 10,000 leaflet openings - after reaching the limit, the service switches to the CPO model, i.e., a fee for each leaflet opening.

    Additional Services

    Linking for each leaflet page

    Each leaflet page can have a separate link or one general link attached to each page. For the selected settlement model, we will add +10% to +15% of the contract value depending on how the links are attached.

    Linking for each product in the leaflet

    Each product area on the leaflet page can be appropriately linked so that the customer is redirected directly to the product's purchase page. For the selected settlement model, we will add +25% to the contract value.

    Mobile App Notifications

    We offer the possibility to customize notifications according to your needs and direct them to selected locations, including specific cities and areas. Contact us to determine your needs and pricing for sending notifications.

    Preparation of Promotional Leaflet

    If you don't have a team that can prepare a leaflet or you don't know how to prepare one to attract customers, it's not a problem. We can help in preparing a dedicated leaflet for your needs.

    Reporting Results

    Standard Package

    Access to an analytical panel that contains information about the progress of the current campaign only. The data available in the panel have a 2-day delay.

    Information available in the panel includes:

    • number of openings of individual leaflets
    • number of pages viewed
    • percentage of complete leaflet views

    Extended Package

    Access to an analytical panel that contains information about the progress of the current campaign only. The data available in the panel have a 2-day delay.

    Information available in the panel includes:

    • number of openings of individual leaflets
    • number of pages viewed
    • percentage of complete leaflet views
    • division by days of the week when leaflets were opened
    • division by platforms
    • access to historical data

    Premium Package

    If you need additional information about the conducted campaigns, please contact us. Together, we will determine your goals and what the report should contain.

    Do you have questions or want to get a quote?

    Write to us, and we will show you what it's like to work with us.